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青島啤酒品牌競(jìng)爭(zhēng)力量化研究
摘要：品牌競(jìng)爭(zhēng)力測(cè)量問(wèn)題越來(lái)越受到人們的重視，本文通過(guò)對(duì)青島啤酒品牌競(jìng)爭(zhēng)力進(jìn)行量化研究，探索科學(xué)評(píng)價(jià)品牌競(jìng)爭(zhēng)力指標(biāo)體系，以品牌競(jìng)爭(zhēng)力4D結(jié)構(gòu)體系為基礎(chǔ)，運(yùn)用層次分析和線(xiàn)性回歸方法，構(gòu)建了品牌競(jìng)爭(zhēng)力測(cè)量模型，有效地對(duì)品牌競(jìng)爭(zhēng)力進(jìn)行測(cè)評(píng)。關(guān)鍵詞：品牌競(jìng)爭(zhēng)力測(cè)量模型線(xiàn)性回歸分析
Abstract:People pay more and more attenion on measurement of brand competitiveness,this article concentrated on the indicator system for brand competitiveness by studying the problem of on the Quantization for brand competitiveness of Qingdao beer,based on the structure system of 4D for brand competitiveness,with the methods of Analytic Hierarchy Process ( AHP)and Linear Regression,set up the model of brand competitiveness measurement so as to evaluate brand competitiveness effectively.
Keywords:Brand competitivenessThe evaluation modleLinear regression analysis
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